加利福尼亚洛杉矶— 汤姆森&斯科特,世界的创造者’s first Skinny Champagne and Skinny Prosecco, today announced the launch of their direct-to-consumer sales channel through e-commerce platform 葡萄酒Direct. Hot on the heels of a successful launch in Texas, this move is part of 汤姆森&斯科特(Scott)广泛的美国销售策略,将备受追捧的瓶子带给全国各地的消费者。

汤姆森&斯科特(Scott)在美国的产品阵容中,最畅销的“瘦瘦普罗塞克(Skinny Prosecco)”是传统普罗塞克(Prosecco)糖的一半,由100%有机葡萄制成,并通过素食主义者认证;以及低糖的Extra Brut香槟和Extra BrutRosé香槟。不添加糖的Grand Cru香槟将于2019年推出,并在迷你单人罐中搭配起泡酒。

Skinny Prosecco立即成为英国顶级零售商Selfridges上最畅销的葡萄酒,并在前三周售罄。该公司希望美国人能以同样的热情接受该品牌。

Amanda 汤姆森is the passionate CEO and Founder of 汤姆森&斯科特(Scott),2017年安永获奖女性和2017年蓝带国际企业家奖得主

汤姆森is leading the transparency in wine movement globally, having created a company that is pushing for more truthful ingredient labeling.  By example, 汤姆森&Scott生产的优质香槟和Prosecco葡萄在生产过程中尽量减少干预和添加糖分,并着重强调其纯素食和有机风味。目前,葡萄酒行业不必说出使消费者喝酒的原因。

In an effort to be the first sparkling wine company to also put a focus on wine packaging and its harmful impact on the environment, 汤姆森&斯科特(Scott)的送货全部采用环保包装。

汤姆森说:“我对美国的这次扩张感到不兴奋。”美国人是聪明,精明的消费者,因此我们提高葡萄酒和葡萄酒标签透明度的使命无疑会引起他们的共鸣。我们都要求知道我们的食物中有什么。现在是时候开始问瓶中有什么了。”

葡萄酒Direct is one of the few eCommerce solutions in the industry to also offer fulfillment and marketing capabilities, providing what they call an “end-to-end” platform for direct-to-consumer sales. Given 汤姆森&斯科特(Scott)在年轻,有远见的千禧一代消费者中的受欢迎程度,强大的DTC销售渠道是其在美国推出策略的关键部分。

“The wine industry is quickly evolving and the growth of direct-to-consumer sales channels is an exciting element of this continued innovation,” said Devin Parr, wine and marketing expert and U.S. Brand Ambassador for 汤姆森& Scott. “Being able to purchase our favorite brands online is not only convenient, it’s essential in today’s world. I’m looking forward to introducing 汤姆森&现在,斯科特通过WineDirect的智能平台将其推广到全国各地的更多消费者。”

Through this latest move, 汤姆森&Scott可以通过传统渠道或在线渠道在近20个美国市场上使用,包括亚利桑那州,加利福尼亚州,华盛顿特区,佛罗里达州,爱达荷州,堪萨斯州,路易斯安那州,马萨诸塞州,密苏里州,内布拉斯加州,内华达州,新罕布什尔州,新泽西州,纽约,北达科他州,俄克拉荷马州,俄勒冈州,得克萨斯州和怀俄明州,更多产品即将上线。消费者可以参观 www.thomsonandscott.com购买。

关于 汤姆森& Scott

汤姆森& Scott took the U.K. by storm in 2016 when it demanded that consumers should know exactly what was in their wine bottle.  They launched 汤姆森& Scott Skinny Prosecco, which boasted less than half the sugar of traditional prosecco, was made from 100 percent organic grapes and was vegan certified.  The company’s first product was a no added sugar Grand Cru Champagne that it launched in 2013. 汤姆森&斯科特·斯金尼香槟(Scott Skinny Champagne)深受消费者欢迎,他们希望饮用美味的泡沫,但减少生产过程中所有不必要的糖。瘦Prosecco立刻成为Selfridges地区最畅销的葡萄酒。

Amanda 汤姆森is the passionate CEO and Founder of 汤姆森&斯科特(Scott),2017年安永获奖女性和2017年蓝带国际企业家奖得主。

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新闻稿是在《把酒言欢》之外生成的,其中包含的信息不一定反映《把酒言欢》或其母公司Sonoma Media Investments的观点。